Healthee
PROJECT
Website revamp
TOOLS
Figma, Photoshop, Premiere
DURATION
4 months
year
2023
Project Context
When I joined the team, I found the website disorganized with scattered information, numerous typos, and design inconsistencies, detracting from the overall brand's professionalism. Moreover, the user experience failed to differentiate between the two target audiences, brokers and HR representatives, resulting in a generic and ineffective interface for both parties.
Primary Goal
To streamline navigation, improve content organization, and implement user-specific pathways to optimize the experience for both brokers and HR representatives, ultimately increasing user engagement and satisfaction. Additionally, I wanted to address technical issues and ensure smooth performance across all devices to enhance reliability and accessibility, thereby improving overall website functionality and user satisfaction.
Creative Process
1. Assessment: Conducted a comprehensive audit of the existing website to identify pain points, including navigation difficulties, content inconsistencies, and usability issues for different user groups.
2. Wireframing: Created low-fidelity to high-fidelity wireframes visualize proposed solutions, allowing for early feedback and iteration.
3. Collaboration with Developers: Worked closely with a developer to translate design concepts into functional website elements, ensuring seamless integration of design and functionality.
4. Content Refinement: Worked closely with the Director of Marketing and a Content Marketing Manager to refine messaging, eliminate typos, and ensure accuracy and relevance across all pages.
5. Launch and Optimization: Rolled out the revamped website, closely monitoring performance metrics and user feedback to identify areas for further optimization and refinement.
Results
As a direct outcome of the website revamp, the lead generation efforts experienced a remarkable surge, witnessing a substantial 100% increase in generated leads. This significant boost can be attributed to the enhanced user experience and informational hierarchy, strategic and clear call-to-actions, and technical optimization.
©2024
